← Course overview

How to Launch Your Own Spotify / Meta Conversion Campaign

Sign up and every lesson opens. No tokens, no card.

1 Introduction

Welcome! WTF is this? Preview
Before getting started... Locked
Who TF is this Zack guy and why should I listen to him? Locked

2 Conversion Campaigns - What and Why?

WTF is a conversion campaign? Locked
Why should I run a conversion campaign? Locked
Assignment #1 - Who? What? Where? WHY? When? Locked

3 Spotify, Content, and Ads

How TF does Spotify work? Locked
NEW: Deep Dive on Popularity Score Optimization Locked
Content Vs. Ads Locked
What makes a good ad? Part I Locked
What makes a good ad? Part II Locked
Assignment #2: The "Creative" Locked

4 Pixel and Other Technical Components

How does meta ads manager work? Locked
IMPORTANT: Meta Business tools are different for everybody! Locked
What is a Pixel? Locked
What is a Landing Page? (and how to attach a Pixel to it) Locked
Assignment #3: Get PIXELated! Locked

5 Creating Your First Conversion Campaign

How do I create a conversion campaign? Part I Locked
NEW: Audience Targeting updates 2025 Locked
How do I create a conversion campaign? Part II Locked
Assignment #4: Create your First Conversion Campaign! Locked

6 Conversion Campaign Strategy

Should I promote a song, artist page, playlist, or album? Locked
How to use genre playlists in your marketing strategy Locked

7 Testing and Optimization

How to interpret the results of your campaign Locked
How to edit your ad sets Locked
How to run an A/B test Locked
NEW: Retargeting Preface 2025 Locked
WTF are custom and lookalike audiences? Locked

8 Once Your Ads are Up and Running

Ads and social media hygiene Locked
Congrats on completing the course!!! Locked

Module 1 · Introduction Lesson 1 of 30

Welcome! WTF is this?

Preview Filmed August 21, 2024