My name's Zack. I'm a musician (Marmalade Mountain) and accidental influencer (god i hate that word). I've been releasing music for 25 years and started Magic Nothing in April of 2024.

Magic Nothing is not a startup. I did not raise money. This is basically just me and everybody who chooses to participate on the platform.

This project started because I was watching some of my favorite artists struggle to navigate "the algorithm" -- not because their music was bad, but because the tools sucked, the advice was outdated, and no one knew what actually worked.

So I started sharing what I knew, running workshops on digital marketing (social media, spotify, advertising, etc.), and 1000 students later, here we are.

Thank you guys so much for supporting this project.