How to Launch Your Own Spotify / Meta Conversion Campaign

Launch and run your own Meta Conversion Campaigns to promote your music. Covers campaign strategy, Pixel/Dataset setup, ad creative, testing, and optimization.

Filmed August 2024 to October 2025

What's inside

Every lesson opens when you sign up.

Introduction

3 lessons

Welcome! WTF is this? Preview
Before getting started... Locked
Who TF is this Zack guy and why should I listen to him? Locked

Conversion Campaigns - What and Why?

3 lessons

WTF is a conversion campaign? Locked
Why should I run a conversion campaign? Locked
Assignment #1 - Who? What? Where? WHY? When? Locked

Spotify, Content, and Ads

6 lessons

How TF does Spotify work? Locked
NEW: Deep Dive on Popularity Score Optimization Locked
Content Vs. Ads Locked
What makes a good ad? Part I Locked
What makes a good ad? Part II Locked
Assignment #2: The "Creative" Locked

Pixel and Other Technical Components

5 lessons

How does meta ads manager work? Locked
IMPORTANT: Meta Business tools are different for everybody! Locked
What is a Pixel? Locked
What is a Landing Page? (and how to attach a Pixel to it) Locked
Assignment #3: Get PIXELated! Locked

Creating Your First Conversion Campaign

4 lessons

How do I create a conversion campaign? Part I Locked
NEW: Audience Targeting updates 2025 Locked
How do I create a conversion campaign? Part II Locked
Assignment #4: Create your First Conversion Campaign! Locked

Conversion Campaign Strategy

2 lessons

Should I promote a song, artist page, playlist, or album? Locked
How to use genre playlists in your marketing strategy Locked

Testing and Optimization